Fresh Signature
Social media design | Art Direction
Fresh Signature is a modern supermarket
that sells a wide range of kitchen necessities,
such as fresh fruits and vegetables, dairy goods, premium ingredients for international cuisines,
local ethnic snacks, and daily groceries.
With the majority of the stores situated in upscale catchments, my designs sought to fulfil the brand's objectives of appealing to the modern, discerning consumer who appreciates both local and
international cuisines.
Kopa Mall photoshoot
Art Direction | Hand modeling
Fresh Signature launched its store
at Kopa Mall in Pune, India,
in May 2024. The aim was to capture
the premium interiors, which add
to the shopping experience,
along with some mood shots.
We designed a mood board
to establish the style and aesthetic
of the photoshoot. In addition to
art direction, I acted as the
hand model for some shots.
GoFresh launch
Design | Ideation
Reliance aimed to launch its new Go Fresh store in Bangalore with a visually engaging concept. The objective was to creatively capture the essence of Bangalore—
its culture, lifestyle, and energy—while showcasing a diverse array of fresh, locally sourced ingredients.
This vision was brought to life through a thoughtfully designed 3-tile grid layout, seamlessly blending city elements with the store’s core offerings.
Social Media
designs
Designs | Ideation
For an F&B brand, social media isn’t just about looking good—it’s about making people hungry for more! From mouthwatering visuals to engaging content: think bold colors, sizzling textures, and eye-catching layouts that make the audience stop scrolling and start craving.
