Aditya Birla Group
Social media design | Art Direction | Ideation
An Indian multinational conglomerate with operations
in 36 nations, including metals, cement, finance,
fashion, textiles, and entertainment.
The key challenge was ensuring that the designs
were both aesthetically pleasing and functional
in a corporate setting. I ensured that our graphic
assets supported the Group's objectives.
Rewind 2024
15-tile grid
logo unit
Designs | Concept Development | Art Direction
Every year, a 15-tile grid called "Rewind" captures the conglomerate's whole history and celebrates it with the audience. For 2024, we wanted to embrace an atmosphere that emphasizes enjoyment, heartfelt moments, and laughing. Envision a celebration that is full of lively energy and is all about having a good time. With a Ferris wheel as our main visual element, wanted to add a celebratory vibe to our feed.
Tedx Gateway
Designs | Ideation
I had the privilege of working on the visual design for Aditya Birla Group’s collaboration with TEDxGateway 2024, an event that showcased India’s brightest minds and innovative ideas. My role involved visualizing and blending TEDxGateway’s vibrant branding with Aditya Birla Group’s sleek, forward-thinking aesthetic to create a fresh, modern design.
National Handloom day
Designs | Concept Development
For National Handloom Day,
I conceptualised and designed a grid layout to highlight the Aditya Birla Group's lasting passion for the craft through their various textile brands and to acknowledge the arduous efforts of artisans who continue to weave India's thread of heritage and craftsmanship.
